For most designers it’s in the details, but just how do those intricate embellishments come to be? Here is a rare glimpse inside Paris’ iconic Maison Hurel, which has been creating embroideries for haute couture clients like Chanel and Valentino since 1870. Legendary design houses, including Saint Laurent, J. Mendel, Jason Wu, Gucci, Tom Ford, and Roberto Cavalli have been calling on Hurel to enhance their collections with unique fabrics, exquisite stitching, and dazzling beadwork.